Christmas: “It becomes eligible to give as a gift a device that has already lived,” says Back’s founder…
The French are increasingly opting for second-hand gifts, an economical and ecological purchase for Vianney Vaute, founder of Back Market, who wants to “democratise the adoption of reconditioned products”.
The reconditioned state-of-the-art phone, that beautiful book with a damaged hair, or that vintage bag that’s been around for a while… Under the Christmas tree, you’ve probably seen second-hand gifts. It’s a bit of a trend: the French buy a lot more second-hand or reconditioned items to give as gifts. And that, Back Market, the site selling reconditioned high-tech products, is taking advantage of it!
“During the holidays, we can see that it works even better as a gift,” said Vianney Vaute, co-founder of Back Market, on franceinfo on Wednesday 25 December. According to him, we’re seeing a change in mentality, “it’s becoming acceptable to offer as a gift a device that has already lived, as long as there are guarantees that are similar to those of a new one. It’s interesting to see that the status of a used or reconditioned electronic product is changing in terms of consumer mentality.”
A market “growing by 20 to 30% a year”…
More than 60% of Back Market consumers buy on the platform because they choose the reconditioned product, according to a survey carried out on the site. Customers in an economic and ecological approach, according to Vianney Vaute: “We bring together people who are in a logic of purchasing power a little tight, so we offer them solutions, but there are also people who are extremely committed.”
In six years, the second-hand market has taken on huge proportions. “It’s really spectacular,” says Back Market’s boss, who is delighted. The platform is making an enormous contribution to this, with TV advertising campaigns and posters in the city.
Our goal is to democratize the adoption of refurbished products and the resale of devices that have already lived.Vianney Vauteà franceinfo
According to the Back Market boss, there is a conjunction of factors, “whether it is the pressure on purchasing power, but also the awakening of awareness about the social and environmental impact of the overproduction of new appliances, and in fact, these two factors combined together mean that we are in a market that is growing by around 20 to 30% per year”.